ABOUT SERICA
A Shanghai concierge practice, established in 2004.
Serica plans private travel, dining and cultural visits from Shanghai across the Yangtze River Delta and China. One concierge follows the brief, supplier confirmations and changes from the first request through the guest's return.
Established in Shanghai
A practice begun in 2004.
Serica began in Shanghai in 2004. Today, the Serica business is operated by Sharecold (Shanghai) Consultancy Co. Ltd.
The name Serica
An ancient name associated with silk.
A private concierge rooted in China today.
In Greek and Roman geography, Serica was the distant country from which silk was believed to come. The name recalls an age when China first reached other imaginations through material, trade and stories carried over great distances.
We do not use that history as costume. It reminds us to notice how objects, practices and people travel, and to work in contemporary China with curiosity, knowledge and restraint.
01
People
A grandfather who prefers lunch before noon can matter more than a fashionable address.
02
Place
A setting is chosen for what it contributes, not for the weight of its name.
03
Timing
The right pause, season or transition can carry more meaning than another added element.
04
Culture
Context is researched and interpreted without turning a living practice into decoration.
05
Detail
Private references are used with permission and enough restraint to remain personal.
HOW SERICA WORKS
Research, narrow, confirm, follow through.
A considered result depends less on presenting many options than on asking the right questions and keeping the chosen plan current.
01
Research
Read the people, place, timing and operating constraints before recommending a direction.
02
Narrow
Present a short, reasoned choice and identify the decisions only the client can make.
03
Confirm
Separate ideas from permissions, bookings and supplier commitments that are actually secured.
04
Follow through
Keep one accountable contact across handoffs, changes and the guest's return.
THE PEOPLE AROUND A COMMISSION
One accountable relationship, with the right specialists around it.
A Serica concierge remains responsible for the working brief. Hosts, interpreters, practitioners and licensed providers are selected and confirmed for the particular request rather than presented as a permanent team in every city.
We will say plainly what is confirmed, what is conditional and what is unavailable. That clarity is part of the service, especially when a better answer is to change the plan.
In your language
Read us in your language.
Work with people who understand the context.
Our website is available in several languages, so guests and partners can explore our services in a language they feel comfortable with.
English and Chinese are our main working languages. Service in the other languages listed on this website can be arranged when needed. Tell us your preferred language when you enquire.
Where the practice begins
Shanghai and the Yangtze River Delta
Shanghai, Jiangsu, Zhejiang and Anhui place contemporary life beside old craft, ambitious cooking beside household memory, and dense cities within reach of mountain, lake and field. We work deeply here first, and go farther only when the local knowledge and standard of care can travel with us.
A private conversation
Tell us the request and what is already fixed.
Share the people, place, dates and decisions already made. We will reply with the information needed to judge timing, feasibility and the next step.