Private concierge services in China
Family & Personal Occasions
Mark a relationship, return or family milestone while the guest movements, private references and alternatives stay out of sight.

When this matters most
Be present for the occasion, not occupied by its machinery.
You are marking a relationship, return, transition or milestone where personal knowledge matters more than scale or spectacle.
A request in practice
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An anniversary built from private references
For an anniversary, you share the places, objects and gestures that carry private meaning. Serica turns those references into one coherent evening—route, table, voices and final gesture—while keeping guest movement, privacy and an alternative plan out of your attention.
What Serica coordinates
Occasion and relationship discovery
- Central experience idea
- Guest, family and household coordination
- Gifting and personal-detail development
- Venue, culinary and production planning
- Surprise, privacy and contingency choreography
What we will clarify with you
What may be shared and what must remain private
- Who is inside the planning circle
- Desired emotional tone and degree of surprise
- Which family traditions should be preserved or reinterpreted
Scope and supplier responsibility
Personal material is used only with appropriate permission
- Surprise never overrides guest safety, consent or dignity
- No venue, supplier or collaborator is confirmed before written acceptance and required deposits
Lead time
Lead time and dependencies
A contained gesture may be possible within weeks. Significant anniversaries, private venues, family travel, cultural collaboration and complex surprises benefit from several months of preparation.
Family and personal occasions
Who is attending, what is the date and what must remain private?
Share the guest relationships, fixed timing, mobility or dietary needs and any personal material you may want to use. Serica will define the venue, suppliers, permissions and fallback before production begins.