Hotels, venues, practitioners and hosts
Commission Serica
For hospitality groups, brands and institutions that need a new guest experience researched, piloted and prepared for delivery.
Commissioning discipline
From a clear brief to a format another team can deliver.
Commission a new format
01
Write the guest promise
Define what guests should feel, learn or carry away before choosing the programme, partners or production language.
02
Pilot the whole journey
Test arrival, thresholds, service cues, timing and recovery—not only the most photogenic moment.
03
Transfer responsibility
Document roles, standards and review points so the experience remains coherent when the operating team takes over.
The commissioning route
A useful format survives beyond its launch.
Serica can author and produce the first expression, work alongside an internal team, or prepare a format for transfer after a live pilot.
Scope, approvals, intellectual property, partner commitments and continuing review are agreed before production begins.
The commissioning route
Bring us the business question.
Tell us who the experience is for, what it needs to achieve and which operating realities must be respected from the beginning.