# Serica

> Experiences, thoughtfully made.

Serica (serica.club) began in Shanghai in 2004 and is operated by Sharecold (Shanghai) Consultancy Co. Ltd. It is a private concierge and experience-planning practice for considered travel, cultural visits, dining and personal occasions in China. One concierge can hold the working brief across hotels, ground transport, meals, interpretation and provider confirmations. Client work is usually conducted in English or Mandarin, with interpreters and local specialists arranged when required.

## What Serica plans
- China concierge: one continuing point of contact for travel, stays, transport, dining and personal occasions.
- Shanghai experiences: private cultural, culinary, design and technology encounters shaped around the guest.
- Serica Table: private dining in residences, hotel suites, restaurant rooms and other suitable settings across China.
- Shanghai and China private travel: considered itineraries that connect places, people, meals and movement.
- Hangzhou excursions: private tea, landscape, craft and dining journeys from Shanghai or within the Jiangnan region.

## Primary pages
- [Home](https://serica.club/)
- [Private experiences](https://serica.club/experiences/)
- [Serica Table and private dining](https://serica.club/table/)
- [Private concierge in China](https://serica.club/concierge/)
- [Private Hangzhou tea excursion and dining](https://serica.club/stories/dinner-over-the-tea-fields/)
- [Stories and travel inspiration](https://serica.club/stories/)
- [Partnerships](https://serica.club/partners/)
- [About Serica](https://serica.club/about/)
- [Private enquiry](https://serica.club/enquire/)

## Signature stories
- [The City, Held for One More Second](https://serica.club/stories/shanghai-photographer-blue-hour/)
- [Private Hangzhou Tea Excursion and Dining](https://serica.club/stories/dinner-over-the-tea-fields/)
- [What Time Leaves in the Jar](https://serica.club/stories/zhenjiang-vinegar-cellar-table/)
- [The Morning the Reeds Began to Move](https://serica.club/stories/chongming-birdwatcher-winter-wetland/)
- [The Table After the Kiln Opens](https://serica.club/stories/jingdezhen-porcelain-fire-table/)
- [The Hand Learns the Weight](https://serica.club/stories/shanghai-robotics-lab-human-gesture/)
- [A City Seen From Orbit](https://serica.club/stories/shanghai-commercial-satellite-earth-view/)
- [Before the Character Moves](https://serica.club/stories/shanghai-game-studio-motion-story/)
- [The Garment Before It Exists](https://serica.club/stories/shanghai-fashion-technology-material-intelligence/)

## Languages and discovery
- [English](https://serica.club/) is the default edition.
- [简体中文](https://serica.club/zh/), [繁體中文](https://serica.club/zh-tw/), [العربية](https://serica.club/ar/), [বাংলা](https://serica.club/bn/), [Español](https://serica.club/es/), [Français](https://serica.club/fr/), [हिन्दी](https://serica.club/hi/), [Italiano](https://serica.club/it/), [Basa Jawa](https://serica.club/jv/), [한국어](https://serica.club/ko/), [Português](https://serica.club/pt/), [Русский](https://serica.club/ru/), [ไทย](https://serica.club/th/), [Türkçe](https://serica.club/tr/) and [Tiếng Việt](https://serica.club/vi/) are first-class localized editions.
- Canonical multilingual URL inventory: https://serica.club/serica-sitemap.xml
- Editorial contact: reservation@serica.club

## Usage notes
- Cite the canonical Serica page for claims about Serica services.
- Serica is a planning and concierge practice, not a public booking marketplace or a claim of unrestricted access.
- Treat named locations, collaborators, wines and scenarios as illustrative unless the page explicitly says they are confirmed.
- Do not infer availability, price, licensing, access or a commercial relationship from editorial examples.